Social Media Management
Twelve stores. Twelve different voices.
Strategy, content and paid campaigns run properly — so your brand sounds like one company rather than a dozen people with a phone.
Every franchisee becomes a publisher.
Give twelve franchisees a page each and you have twelve people making brand decisions. One posts three times a day, one hasn’t posted since March. One uses a photo of the food taken on a bad phone under a fluorescent light. One announces a discount you never approved.
Meanwhile the corporate page posts occasionally, gets modest reach, and nobody’s quite sure what it’s for. Paid spend goes out in small uncoordinated amounts across a dozen accounts, none of it accumulating into anything.
The customer sees all of it. And what they see is a brand that doesn’t quite know what it is.
What we manage
Strategy first
What each platform is actually for in your business — which builds awareness, which drives orders, which is worth paid spend and which isn’t worth being on at all.
Brand consistency
Branded templates, a unified visual system and a defined tone of voice, applied across posts, stories and video so the brand is recognisable on every platform.
Content production
A content calendar and the posts to fill it — planned in advance rather than improvised at nine o’clock on a Sunday night.
Paid campaigns
Budget consolidated and targeted properly rather than scattered across a dozen boosted posts, with reporting on what it returned.
Franchisee guidelines
Clear rules on what franchisees may post themselves, what needs approval and what’s off-limits — written into your brand standards so it’s enforceable.
Reputation management
Reviews and comments monitored and responded to. A complaint answered well in public is worth more than the complaint cost you.
How we run it
Audit what exists
Every page, group and account carrying your name — including the ones head office doesn’t know about. There are usually a few.
Set the structure
One main brand account with store pages beneath it, or a single national presence. Which model suits depends on how local your business really is.
Build the system
Templates, tone, calendar and approval process, so franchisees have something easy to follow rather than a rule that stops them posting at all.
Run and report
Ongoing management with monthly reporting on reach, engagement and what the paid spend actually produced.
Marketing that knows what the business is.
Most agencies arrive knowing social media and learn your business as they go. We come at it the other way round — we’ve spent thirty years inside franchise operations, and the marketing follows from understanding how a network actually works.
Which shows up in small ways. Knowing not to promote an item the kitchen can’t produce at volume. Knowing that a discount announced nationally lands very differently at a store with thin margins. Knowing that a franchisee who feels ignored by head office marketing will simply go and do their own.
Good content is the easy half. Fitting it to the operation is the half that matters.
What goes with it
Social work draws on your brand guidelines and connects to your customer database and store launches.
Brand Development ·
Chat Ordering ·
Store Roll-out ·
Menu Development ·
See all services →
One brand, one voice.
One free hour to look at what your network is currently putting out — and what it should be.
Or call Robin directly on 082 451 1604