Franchising, written plainly.
Practical articles on what franchising actually involves — readiness, documentation, trademarks, training and the mistakes that cost the most.
Thirty years, written down.
Most franchising advice online is either a sales pitch or a summary of someone else’s summary. These articles come from three decades of taking South African brands from a single site to a working network — including the parts that go wrong.
Written for business owners weighing the decision, and for anyone considering buying into a system.
Prove It Before You Sell It: Why Every Franchise Needs a Pilot Store
A pilot store proves your franchise model works without you. Learn what a pilot should test, how long to run it and what to measure.
Franchising and the Consumer Protection Act: What South African Franchisors Must Have in Place
Before you sign a franchisee, the franchise disclosure document and the Consumer Protection Act set clear rules. Here is what SA franchisors need.
Why Franchise Staff Training Breaks Down Between Head Office and the Store
Head office writes the standard, but stores interpret it. Learn why franchise staff training breaks down and how to keep every store consistent.
Is Your Business Ready to Franchise? A 10-Point Readiness Checklist
Thinking of franchising your business in South Africa? Use this 10-point franchise readiness checklist to test your concept before you spend a rand.
How to Manage Franchisee and Franchisor Relationships
A healthy franchise relationship is set in the first year. How to communicate, handle underperformance and enforce standards without losing trust.
5 Essential Requirements for Starting a Franchise Business
Thinking of buying a franchise? Five requirements for starting a franchise business in South Africa, from working capital to due diligence.
How to Design Menus for Your Target Customers
Good restaurant menu design starts with the customer, not the dishes. How to cost, categorise and lay out a menu that works in every store.
Why Operational Systems Drive Franchise Success
Franchise networks run on operational systems, not talent. What to document, how to write it so it is followed, and how systems make training work.
Advantages and Disadvantages of Franchising for Business Growth
Franchising can fund your growth, but you give up control. The real advantages and disadvantages of franchising for South African business owners.
Not sure where your business stands?
One free hour with Robin. An honest answer on whether your business is ready to franchise — and what it would take to get there.
Or call Robin directly on 082 451 1604